Wine Shopping – Enhancing a Premium E-Commerce Marketplace
Industry
Marketplace & E-Commerce
Location
Germany
Duration
Ongoing (3+ years)
Platform
Web
The Idea
Wine Shopping, a German-based online wine marketplace, offers a wide catalog of wines, spirits, and curated gift packages. Resolute Solutions ensured scalability and performance optimization while also building custom backend automations. We developed a WordPress plugin to import vendor data seamlessly, standardize it across the platform, and display it efficiently—enabling smooth catalog management, secure payments, and a user-friendly shopping experience.
Process & Execution
Phase 1
Discovery & Audit
- Full audit of performance, security & workflows
- Identified catalog and checkout bottlenecks
- Set roadmap for scalability
Phase 2
Payment & Automations
- Integrated Stripe & PayPal
- Built a WP plugin for vendor imports & stock sync
- Enabled smooth handling of 60K+ SKUs
Phase 3
Performance Optimization
- Upgraded PHP for speed & stability
- Optimized queries and backend logic
- Cut page load time by 42%
Phase 4
Ongoing Partnership (3+ Years)
- 24/7 monitoring with 99.9% uptime
- Regular fixes, upgrades & patches
- Continuous UX and scalability improvements
Goals & Objectives
The project aimed to deliver a reliable, scalable, and growth-ready e-commerce marketplace that ensures smooth customer experiences while reducing operational overhead. The key objectives included:
- Robust Maintenance & Security : Ensure the platform remains stable, secure, and future-ready through continuous upgrades and monitoring.
- Seamless & Flexible Payments: Provide customers with trusted, secure, and convenient checkout options to improve conversion rates.
- Backend Automations & Inventory Efficiency: Achieve automated vendor catalog imports and accurate stock synchronization to efficiently manage 60K+ SKUs.
- High Performance & Scalability: Deliver a fast, intuitive shopping experience that can scale with growing catalog size and seasonal demand.
Our Solution
We delivered a scalable, automation-driven marketplace platform that combines modern full-stack practices with custom WordPress enhancements. The solution focused on speed, reliability, and seamless multi-vendor management at scale.
Key Solutions Implemented
- Automated Inventory & Product Management: Custom backend workflows and a WP plugin to automate vendor imports, catalog updates, and stock synchronization—efficiently managing 60K+ SKUs.
- Consistent Data & Visuals: Standardize product images, categories, regions, and brand details to maintain a uniform, professional storefront.
- Smart Integrations: Integrated Google Drive for bulk product updates, Stripe & PayPal for secure payments, and multi-vendor support for streamlined operations..
- Optimized Performance & Experience: Improved page load times, stabilized uptime, enhanced filtering, and simplified navigation to deliver a smooth customer journey.
- Dynamic Pricing Rules: Implemented flexible tiered pricing with automatic bulk discounts, encouraging larger purchases and boosting customer loyalty.
Tech Stack
WordPress
WooCommerce
PHP
CDN
SSL
Visual Showcase
These visuals highlight how our technical solutions—automation, optimized navigation, and consistent design—come together to create a seamless and user-friendly marketplace experience.
Visual Showcase
These visuals highlight how our technical solutions—automation, optimized navigation, and consistent design—come together to create a seamless and user-friendly marketplace experience.
Results & Impact
The client valued our long-term partnership, praising the consistent reliability, enhanced shopping experience, and measurable improvements across performance and operations. This project stands as a strong example of how continuous optimization and proactive support can keep a large-scale e-commerce platform secure, scalable, and user-friendly.
99.9%
99.9%
42%
42%
30%
30%
55%
55%
50,000+
Curated Events
Collected across 10+ sources, providing speakers with a rich, highly targeted database.
80–85%
Match Relevance
Achieved on filtered search results using advanced querying logic and dynamic scraping refresh cycles.
90%
Reduction in Manual Research
For the end users, transforming what was previously a 3–4 hour effort into a 30-second search.
<1
Second Average Response Time
Collected across 10+ sources, providing speakers with a rich, highly targeted database.
What’s Next
Continuous Optimization
- Regular monitoring and fine-tuning of site performance to ensure smooth navigation as product lines expand.
Feature Enhancements
- Rolling out advanced filtering, personalized recommendations, and customer-centric improvements.
Scalability Upgrades
- Preparing infrastructure to seamlessly support new SKUs, seasonal campaigns, and peak traffic events.
Security & Compliance
- Ongoing updates to maintain top-level security standards and align with evolving e-commerce regulations.
Admin Dashboard
- Manage user access and subscription tiers
- View platform usage and engagement analytics
- Review, edit, or delete scraped data records
- Schedule and monitor scraping jobs with error alerts
Reporting & Analytics Module
- Track which locations or event types are being searched the most
- Understand conversion trends to refine the client’s marketing and user acquisition
Strategic Roadmap Support
- Add email alerts or saved search functionality for users
- Enable event application tracking
- Offer integration with LinkedIn or CRMs for speaker outreach automation
