BeBranded – A Custom E-Commerce Platform for Branded Merchandise
Industry
Marketplace & E-Commerce
Location
Australia
Duration
6 months
Platform
Web (E-Commerce Website)
The Idea
BeBranded, an Australia-based e-commerce platform, enables businesses and individual buyers to access a wide range of branded merchandise. The client required a solution capable of managing their in-house catalog alongside third-party supplier imports, while also supporting brand portals, artwork approvals, and dynamic pricing models.
Resolute Solutions collaborated with BeBranded to build a scalable and automation-driven platform with role-based user experiences. The focus was on simplifying product management, streamlining workflows, and ensuring a seamless, user-friendly shopping experience from browsing to checkout.
Process & Execution
Weeks 1
Discovery & Planning
- Conducted requirement workshops with the client team to map business workflows.
- Designed system architecture covering product imports, artwork approvals, and role-based pricing.
- Finalized project roadmap aligned with 6-month execution plan.
Weeks 2–6
Backend & API Development
- Built secure and scalable APIs for product management and third-party catalog imports.
- Developed a flexible portal for managing multiple brands under one system.
- Implemented custom logic for automated product imports from external sites.
Weeks 7–12
Frontend Development
- Designed a user-friendly React.js interface optimized for speed and usability.
- Integrated role-based dashboards for buyers, wholesalers, and retailers.
- Added artwork approval flows to ensure product customization accuracy before finalization.
Weeks 13–20
Advanced Features & Custom Pricing
- Developed tiered and role-based pricing models.
- Built custom price calculation logic supporting different buyer segments.
- Integrated workflows for artwork approval tied to order completion.
Weeks 21–24
Testing & Launch
- Conducted performance, functionality, and security testing across modules.
- Migrated data and prepared the platform for launch.
- Delivered training and documentation for client teams.
Goals & Objectives
The project was guided by the client’s vision of a future-ready, scalable platform. Key objectives included:
- Unified Product Management : Ability to update their own products while seamlessly importing third-party products automatically.
- Brand & Portal Management: Empower brand-level control with a centralized portal for product, pricing, and artwork workflows.
- Custom & Role-Based Pricing: A Flexible pricing system catering to normal buyers, wholesalers, and retailers.
- Artwork Approval Process: Built-in review process for artwork designs before confirming product orders.
- Seamless Experience: A stable, fast, and intuitive e-commerce platform supporting different user groups.
Our Solution
We delivered a full-stack e-commerce website tailored to the client’s requirements, blending automation with flexible pricing and brand control. From backend APIs to a modern React.js front end, every part was designed to simplify management while enhancing user experience.
Key Features Delivered
- Product Management: Easy product updates for the client’s catalog and automated imports from third-party sites.
- Portal & Brand Management: Centralized system for managing multiple brands, product data, and approvals.
- Custom Price Calculation: Dynamic price logic enabling discounts, bulk pricing, and special rates based on buyer type.
- Artwork Approval Process: Integrated workflow for design validation, ensuring order accuracy and customer satisfaction.
- Role-Based Pricing Management Tailored experiences and pricing structures for normal buyers, wholesalers, and retailers.
- Modern Frontend: React.js powered interface optimized for performance, speed, and responsiveness.
Tech Stack
ReactJS
NodeJS
ExpressJS
MySQL
Digital Ocean
Visual Showcase
These visuals highlight how our technical solutions—automation, optimized navigation, and consistent design—come together to create a seamless and user-friendly marketplace experience.
Visual Showcase
A modern and intuitive platform designed to handle complex workflows with ease—allowing businesses and individual buyers to browse, customize, and purchase products seamlessly.
Results & Impact
In just 6 months, BeBranded transitioned from vision to a fully functional e-commerce platform, unlocking automation and scalability. The client appreciated the efficiency, user-focused design, and flexibility across different roles and workflows.
50%
50%
3X
3X
40%
40%
30%
30%
50,000+
Curated Events
Collected across 10+ sources, providing speakers with a rich, highly targeted database.
80–85%
Match Relevance
Achieved on filtered search results using advanced querying logic and dynamic scraping refresh cycles.
90%
Reduction in Manual Research
For the end users, transforming what was previously a 3–4 hour effort into a 30-second search.
<1
Second Average Response Time
Collected across 10+ sources, providing speakers with a rich, highly targeted database.
What’s Next
Ongoing Maintenance
- Regular updates, monitoring, and bug fixes to ensure stability.
Feature Enhancements
- Future-ready improvements like advanced analytics and personalized recommendations.
Scalability Support
- Preparing the platform for additional brands, product expansions, and higher traffic volumes.
Security Updates
- Ensuring compliance with e-commerce standards and evolving security needs.
Admin Dashboard
- Manage user access and subscription tiers
- View platform usage and engagement analytics
- Review, edit, or delete scraped data records
- Schedule and monitor scraping jobs with error alerts
Reporting & Analytics Module
- Track which locations or event types are being searched the most
- Understand conversion trends to refine the client’s marketing and user acquisition
Strategic Roadmap Support
- Add email alerts or saved search functionality for users
- Enable event application tracking
- Offer integration with LinkedIn or CRMs for speaker outreach automation
